Q&A with President Mark Watson
Ever wonder what it’s like to run a local business that’s been thriving since 1979? We sat down with VistaCraft Inc.’s President, Mark Watson, to talk about his journey, favorite projects, and what’s next for the company.
Q: What inspired you to take over VistaCraft?
Mark: VistaCraft has been a part of my life since its early days. What drew me in was the opportunity to be part of a business that turns creative ideas into tangible products. Helping clients see their vision come to life never gets old!
Q: What’s the most exciting project you’ve worked on recently?
Mark: My favorite project? Gosh, there are hundreds of favorites—it’s impossible to pick just one! But lately, I’ve really enjoyed any project that involves our Zund cutting system. It’s a powerhouse that allows us to complete projects with incredible speed and precision. From intricate decals to perfectly cut signage, the Zund helps us deliver top-notch results every time. It’s truly a beast, and I love seeing what it can do!
Q: VistaCraft has been in business for over 40 years. What’s the secret to your longevity?
Mark: It’s all about adapting. The printing industry is constantly evolving, and we’ve stayed ahead by investing in new technologies and listening to what our customers need. But at the core, it’s about relationships. We treat every client like family.
Q: What trends are you seeing in the printing industry?
Mark: Matte finishes are definitely having a moment right now. They add a modern, clean look to everything from business cards to banners. Customization is another big trend—we’re seeing more demand for unique, one-of-a-kind designs instead of cookie cutter projects.
Q: What do you enjoy most about working in this industry?
Mark: The variety. No two days are the same, and no two projects are alike. One day we’re printing a massive trade show booth, and the next, we’re designing small but impactful decals.
Q: What’s next for VistaCraft?
Mark: We’re focusing on expanding our capabilities while staying true to our roots. We want to continue helping Columbus, GA, and beyond make their mark with outstanding print solutions.